Do staff need to offload and should you let them? Many change management projects get stuck right into telling staff what changes to make and then start filling them in on all details. This type of insensitive approach can cause employees to feel shocked and ambushed. And this initial shock is often followed by behaviors such as denial, anger, ‘blocking’ and in some cases depression.
Staff need time to come to grips with what the change means to them before they can move on. Since these emotions are an expected part of the change curve, it is wise to provide some avenues whereby staff can have their say. Staff who perceive that they may lose their job, or be relocated, or redeployed need to voice their concerns. Listening to and acknowledging their views will assist them and you.
Part of your role, therefore, is to find ways of listening and listening proactively. You need to create opportunities to hear what people are thinking after any changes are announced. You can use a variety of approaches such as team meetings, interviews, or open forums. It is important not just to gather feedback but to probe deeper so that you really understand the issues and understand how these issues affect each individual. Communication should be a two-way street.
Staff may be exploring their feelings as well as their options, so making comments beginning with ‘but’ or trying to answer their questions does not help them or you to clarify the issues. So listen first and try to get to the heart of the matter and acknowledge what they feel.
Sometimes staff just need a place to let off steam. If you do not listen to staff and allow their feelings and ideas to be heard, then rumor and resentment can grow. Even if you have to communicate bad news, you can manage the process with dignity. Active and empathetic listening is paramount in this process.
Use face to face meetings for sensitive issues, and allow plenty of time to hear responses and to answer questions. If you need to comment, keep your message brief and clear.
Staff may think of additional questions or wish to make further comments once they have had time to assimilate your information. Time may not permit you or other managers to have continual face to face meetings, so you may need to think of other ways to ‘listen.’
This is part 4 in the 11 part Series: Tips to Communicate Change Effectively to Staff
This series is based on an article by Communications specialist Sarah Perry. Sarah is a Director of Snap Communications, http://www.snapcomms.com, a company which provides specialist Internal Communications tools and Employee Communications Solutions.
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