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I can’t remember who it was, but someone said we should find our perfect successful role model and copy exactly what they do, and we too will succeed; or words to that effect. So, it also [...]

What springs to your mind when you hear this word; “persuasion?” It can be one of those words that your mental spam filter immediately knee-jerks in reaction to, and relegates to your [...]

In the world of business today it has become plain to see that 80% of all sales come from 20% of all customer. It is for this reason that customer service has become the “be all and end [...]

The fact that we live and work in a global economy today has changed the way we communicate. Much communication takes place electronically; you must have seen the parodies – two girls sitting in [...]